The EMC Brand
Based on a promise
We believe that information is a business’s most important asset. Ideas—and the people who come up with them—are the only real differentiator. Our promise is to help you take that differentiator as far as possible. We will deliver on this promise by helping organizations of all sizes manage more information more effectively than ever before. We will provide solutions that meet and exceed your most demanding business and IT challenges. We will bring your information to life.
Embodying our brand
We are a leading technology company driven to execute, to partner, and to perform. We do our jobs with a passion for delivering results that meet or exceed our customers’ and investors’ expectations. We pride ourselves on doing what’s right over what is easy or expedient. We are devoted to the advancement and well-being of our people, our customers, our industry, and our world. We are EMC—where information lives.
The EMC Brand Story
The human need and capacity to imagine...to discover...to create...and to build relationships is based largely on the use and exchange of information. Yet the world's vast and ever-expanding deposits of information have little power and shed little light if they remain isolated, inaccessible, unprotected, unconnected, or vulnerable to landing in the wrong hands.
Information has the power to illuminate our world. But for this to happen, information must be intelligently and efficiently stored, protected, and managed—so that it can be made accessible, searchable, shareable, and ultimately actionable.
At EMC, we enable the full realization of the inherent power of information by creating complete information environments that are reliable, efficient, and secure. The result is information that reveals its hidden potential, that's fit and ready to use.